Ingredient study desk with a grape illustration, notebook, laptop, art books, and drawing tools
Novel Drink Studio
Ideas First. Drinks Second.
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What We Do

Education & Training

Creative Direction

Beverage Programs

Concept Development

Brand Experiences

Pop-Up Experiences

Product Research & Development

Opening & Launch Support

Consulting, collaborations, speaking engagements, and hospitality projects worldwide.

Approach

What happens when we change perspective?

A single ingredient can become many ingredients.

A menu can become an experience.

A bar can become a story.

I believe creativity is not about adding more.

It is about seeing more.

A creative practice exploring hospitality through ideas,
culture, and storytelling.

A vivid red cocktail beside a tattooed hand in warm sunlight

A creative practice exploring hospitality through ideas, culture, and storytelling.

We create concepts, experiences, and products
that connect people through hospitality.

Jad Ballout reading on a black sofa